Blog

SEO plus Ads, Why?

csphealthcareit.com

Hi Internet and budding entrepreneurial clinics

Dual SEO purpose:

SEO and its integration and propagation on your website.

Search Engine Optimization is the term used to write content based on your audience.  The SEO process takes time to rank your web site but it will be an organic focus and will help you long term.  While it is not instantaneous, the reach will run farther than expected.  There is a catch with SEO!  It is like dieting, you have to stay on your diet to meet your weight goals, Same with SEO processes.  Google , yahoo and Bing will constantly change the algorithm in which all web sites live and are categorized.  The SEO + Content on your site has to be relevant in a keyword search in order for you to populate as a result in a search.  This means your content need to be as SEO friendly on all your web pages.  Each webpage needs to be run through to check for various components of basic search potential.  SEO changes month to month depending on what goals the client is shooting for.  Why so much change?  Again you need to keep up with trending searches to keep you SEO on your page relevant.  In the past you could set it up once and it would rank for free forever.  Oh but Google found out a way to make money from this and now you have an entire industry and career from SEO and Digital Marketing.

With paid Ads ,from any platform, you are placing your site at the top but you are going to be spending money to stay or remain there.  With Ads (paid SEO, PPC) you will have to do your research and weekly checks on the Ad.  Why weekly?  The ad needs to run for about 5 to 7 days and be evaluated for what we want it to accomplish.  If it is not working it needs to be pulled.  If it is working we need to increase daily amount and see if we need to build similar ads to convert more customers, clients, or get sales.

If you are doing this solo then you will become overwhelmed as I have seen in the past with clients.  As they set up Ads and or tried to find a cheaper alternative , some expensive alternatives,  with no results.  Why no results?  Well most people are trying to run a business and learn Digital marketing basic and SEO on the fly, or they get it from the web hosting company with limited capabilities or even no way to help improve the SEO of the site.

Here is my advice for Local SEO Talent as well as Agencies

  1. Budget is a big concern when it comes to start ups.  My advice is to include a small weekly budget for SEO and Ads.  Ads you will need at least 5- 10 Dollars a day but to manage it is where we find a wide variety of pay scales.  If you find some one cheap they will probably be just that,  If you find someone expensive try to bargain them down or set a limit in hours or weekly payouts.
  2. Ask them questions concerning your site directly. If they do not know how to even look at your site and give it a basic once over, then obviously find someone else!
  3. Ask them or an agency if they have monthly , 6 months, or yearly contracts. Most professionals have this in place and even a few starting new graduates.
  4. If all of your research fails and you are tired of getting the run around or your site is under performing locally or otherwise give me a call! 214-267-9281

Medical Practice and Social Media?

    Medical Practice and Social Media?

I have worked with a variety of Single Providers and outside of Healthcare as well. It seems we still have misconception on what needs to happen when you own your own business. I know most providers did not go to business school nor did they ever want to run their own businesses alone. This seems to be the case for an industry already burdened with high cost of malpractice insurance and low returns on insurance payments.  Time spent with patients and time spent with customers is giving no value to our intended audience, THE PATIENT!  With this in mind companies like mine have reduced the need for print ad marketing and increased the visual and social attention that we need to get new patients / customers in the door for a variety of services.  I only have one post up about a recent project of mine but there are several .  They all follow the same path of growth after my initial run through and programmatic approach to what the provider needed.

This is how it works:

First Run SEO:

What is SEO = SEO

noun

Computing

  1. short for search engine optimization.

“digital is now the company’s main marketing channel with the majority of investment going on SEO”

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

AS you can see then we run into Ads:  What Ads do for your business depends on what we are trying to promote.  Ask me and I can dive in.

Last part is Social Media and Social Media Ads.  Social media is now included in most digital marketing programs as the number two search engine is Youtube and the number 5 most commonly used search engine is FaceBook.  Yes, this means we target your customers “here” to provide quality leads and generate profits to your business.

We are available to start with your website today.

Side note: this article came out in 2013, maybe you should take a look at it if you are in healthcare, if not, you should understand the value at this point.

 

 

 

Still Struggling to SEO your Website? Case studies for you to decide for yourself!

May 2 2017

shutterstock_522885751

This is from a current client this is why it is blocked out, We started with SEO for the first month December to January,  just on web site fixes.  Then we moved into deeper SEO and content builds, and finally Google started indexing the page and call to actions.

THIS IS WITHOUT PAID ADS!

Takes about 60 to 90 days to see the results and now the client and staff are going crazy as the phone won’t stop ringing and emails or messages from social media.  This is how we operate!

g1casestudy

I was leery with investing as we are a small company with a tight budget.  We took the chance and contract CSP Healthcare IT out for SEO services and will likely continue with Digital marketing strategies as we move forward.” GCC. 2017.

 

Most Consultations take between 1- 4 hours.  Then WE get to work if you are ready!

Contact us for a call , meeting , or anything else.

 

 

 

 

 

 

Online Healthcare Marketing Today

What is Online Healthcare Marketing?

At CSP Healthcare IT we are educated in both Online Marketing and Healthcare Marketing.  Both are extremely competitive markets and niche markets separately.  Combined we look at a tighter “knot” of industries that have high competition for the same market place.  The right digital marketing team and collaboration with your business will allow the ultimate online medical marketing to take effect.

digital-marketing-concept_23-2147511010

Our area of expertise is Online Medical Marketing!  We can collaboratively assist in launching your business from zero to the masses in an effort to engage your audience and build your business.

Already exist as a business? Even better.  With our SEO and online Marketing tactics we can convert your existing website into a lead generation instead of a place holder.

Your business should not wait around for people to take charge, if you wait your competitors won’t!  Today’s online marketing is very aggressive and we have the knowledge to lead in this industry.  Supporting your Brand with; web design, digital marketing , video marketing, and social media marketing we can move you from lost in space to continuous lead generations for your business.

Call us if you want more information or if you’re ready to get started!

2142679281

 

 

Case Study – blog post(s)

CSP HealthCare IT evolution.  At CSP we had begun with consultation on EMR/EHR for private practice consultant only.  As we learned through the years there was more to be done than just this portion on the “online side” of the medical/ healthcare business.  After a great deal of time with vendor selection and training / installation and of course consulting for the doctors, we realized that we needed to add more services.  We started with web-page services and as the algorithms changed  throughout the years we adjusted accordingly.  Although by 2012 then 2013 all US based private practices needed to be EHR compliant with all standards met, the businesses themselves had not been set up for success.  This was our obvious niche.  We are not a huge company with thousands of employees but we are big enough and have the online knowledge to rank and move your website to the top (SEO and SEM).  After this we focus on content marketing and social media marketing to bring your business to the forefront!  We con not guarantee you to rank as no company can, yet we know our system works currently with Google, Yahoo, and Bing platforms respectively.  Want more?  Contact us.